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pot.com/2013/01/fiat-offers-turns-catchy-viral-ad.html”>We knew from the first time we heard Fiat’s catchy new rap-tune ‘The Motherhood’, which was created for the 500L, that it wouldn’t be long before it takes the internet by storm, and we were proven right, as the original video has since garnered more than 2.6 million views on YouTube.

The Italian carmaker is not known for letting these kinds of marketing opportunities go by, and it’s now offering internet users the ability to download the song to their computers and cell phone devices for Read more »

pot.com/2012/12/these-were-webs-10-most-watched-auto.html”>As you may have noticed, the Mayan calendar did not predict the end of the world, after all, as the Earth still keeps spinning – at least at the time of writing these lines…

What is coming to an end is the year and it’s about time for some 2012 “best of” (and, probably, “worst”, too) lists.

pot.com/2012/12/mini-gives-buyers-one-more-chance-to.html”>In many parts of the world, including Australia and New Zealand, it’s already December 22, which means the world did not come to an end on December 21, as some, well, scratch that, hundreds of millions of people who misinterpreted the Mayan calendar believed for quite some time now.

For MINI USA, such misconceptions (see NASA’s video below) are a good opportunity for some playful marketing with the German-owned British carmaker placing a full-page ad in TheNew York Times, with the headline, “Well, So Much For The 2014 Models.

pot.com/2012/12/chrysler-pays-tribute-to-sounds-of.html”>Chrysler has revealed a new special edition version of its 300 sedan dedicated and named after Detroit’s Motown record label, in advance of its world premiere at next month’s 2013 North American International Auto Show.

The carmaker also released a new 60-second commercial for the new 300 Motown Edition titled “Who We Are” featuring none other than Motown founder and Detroit native Berry Gordy.

pot.com/2012/12/mom-style-motherhood-feat-fiat-500l.html”>Forget about South Korean rapper PSY and his hugely successful Gangnam Style music video; there’s a new tune on the block that might just capture your attention.

With so many ads coming our way, most of the times we just watch a few seconds and then fast forward to the end, but that never happened with Fiat UK’s new, full length music clip / commercial for the soon to be launched 500L small MPV.

pot.com/2012/11/mercedes-benz-creates-anime-short.html”>You can probably get away using the same promotional materials in related markets (i.e. among European countries), but for the best results in regions where consumers have a different mindset, it’s always better to come up with a different idea, one that is tailored to meet local needs.

And this is precisely what Mercedes-Benz’s marketing division has done in Japan to support the launch of its brand-new A-Class premium hatchback, which will arrive in showrooms on January 17, 2013.

pot.com/2012/11/watch-all-new-subaru-forester-crossover.html”>You should know by now that most new car introductions are accompanied by video footage to show them in action, and the just-launched Subaru Forester is no exception to that rule.

While the new crossover model went on sale in its home market of Japan on Tuesday, right after Subaru showed the car to the press, its world premiere will take place at the end of November at the Los Angeles Auto Show.

pot.com/2012/11/strange-toyota-promo-tells-us-how-wives.html”>Emerging from the strange and dark depths of advertising is this new commercial for the Toyota GT 86, which is the same car as the North American market Scion FR-S, aimed towards European consumers.

The two-minute promotional clip is the creative work of advertising agency Happiness Brussels and was produced by Caviar, directed by Arnaud Uyttenhove, and filmed by Dimitri Karakatsanis.

pot.com/2012/11/new-vw-golf-mk7-are-people-commercial.html”>For more than 30 years, Depeche Mode has been one of the most iconic and influential groups in the music industry, churning out one hit after the other, and it is the sounds of the English band that Volkswagen chose as the theme for one of the commercials it has prepared for the European launch of the seventh generation Golf hatchback.

pot.com/2012/10/sergio-marchionne-and-obama-campaign.html”>The battle for the 2012 U.S. elections has spilled over the automobile industry after Republican presidential candidate Mitt Romney told an Ohio crowd last week that Jeep is planning to move all of its production to China, while also airing an ad that says Obama “sold Chrysler to Italians who are going to build Jeeps in China. Mitt Romney will fight for every American job.”